Over the last few months Australian artist Akurei has been busy experimenting with new sounds, ideas and techniques as he began working on his next phase of releases, and this week we get to hear the first taste of that process with his latest single, ‘idk why the light’s on’.
2020 was a pretty busy year for Akurei as he founded a record label called sumoclic with his friend Maxwell Byrne (aka Golden Vessel), and he set himself an ambitious goal to release three three-track eps. The mission was accomplished, and the results were quite inspiring, but he needed to take a little time-out over the summer to rejuvenate himself and his creativity.
“I know people are likely sick of reading this – but 2020 was a crazy year. Maxwell and I set up our record label sumoclic and I had the ambitious idea to release three EPs. By the end of the year, I felt like I was just really trying to keep up, so I took a little time out over the summer / start of 2021 to re-centre creatively and personally.
Part of that process was buying a few synths, which I honestly hadn’t had much experience with for my own song writing. That’s probably been the best thing I’ve done in recent years for my creativity – it was exciting again to learn how to make a sound from my head, and to even have a new audio source material to be sampling.
‘idk why the light’s on’ is the result of some carefree playing, chopping, stretching and sampling from earlier this year. It’s nice to me – that it started out of a place of exploration and fun, rather than the ambition and rigor that I usually approach song-writing from.
Lyrically, it’s a little bit of a reflection on part of being human – we say things we don’t sincerely mean, we see things that aren’t there, we try at things sometimes, we don’t try at things sometimes. It’s about trying to overcome that, I think.” – Akurei
‘idk why the light’s on’ is available everywhere now via sumoclic.
Stream:
https://fanlink.to/Akurei_idkwtlo
Artist Connect:
https://soundcloud.com/akureitunes
https://www.facebook.com/akureitunes
https://twitter.com/_akurei
https://www.instagram.com/_akurei
Credits:
Production by Akurei
Mixing by George Nicholas
Mastering by Ryan Schwabe
Artwork by Connor Grant
Press Photos by Maxwell Byrne
Artwork:
