clovo is the new project out of the Gold Coast, Australia, who is making a seductive form of dark/alt-pop music which can be likened to a mix between Mia Rodriguez, Billie Eilish and Grimes.
Chloe Magee is launching her clovo project this week with her debut single ‘Girls’, which she says was written on International Women’s Day (March 8th) and is an anthem for all women who stand against sexual assault and discrimination (something that not just women should be doing of course).
Chloe gives us some insight into her inspiration behind the song below, as well as some of the people who helped her get the song right where she wanted to be.
“I wrote this song on International Women’s Day and being inspired by that, it outlines issues of women being sexualised and objectified in society and it is an anthem for all women to have a voice against sexual assault and discrimination.
I was listening to a lot of Grimes, Mia Rodriguez and Billie Eilish at the time and felt empowered to be part of this revolution of women speaking their mind. I always feel inspired when I hear songs from women taking a stand with their music, and I wanted to do the same and hopefully inspire other women.” – clovo
‘Girls’ also comes with a captivating music video which was shot by Dominic Gould and co-directed with Chloe herself, and it takes us deeper into the narrative behind the song as we’re taken on a journey to a dystopian parallel universe where women are subjects to men…
“The music video portrays the toxicity of a male dominated culture, set in a dystopian parallel universe where women are subjects to men, the video narrates clovo as a prisoner trying to escape, only to be caught and put back in her ‘place’ in society.” – clovo